
HubSpot's $890/month price tag got you looking for alternatives? You're not alone. Here are the best HubSpot alternatives that won't destroy your budget.
Last week, I spoke with Jennifer, who runs a 12-person digital marketing agency. She'd been using HubSpot for two years and was frustrated:
"We're paying almost $900 a month, and honestly, we use maybe 20% of the features. Most of our team finds it too complicated, and the constant upsells are getting ridiculous."
Sound familiar? You're not the first small business owner to realize that HubSpot's enterprise-focused approach doesn't match your actual needs—or budget.
Why Small Businesses Are Leaving HubSpot
Don't get me wrong—HubSpot is a powerful platform. But it's built for enterprises with dedicated marketing operations teams, not small businesses trying to grow efficiently.
The Pricing Problem
HubSpot's pricing escalates quickly:
- Starter: $45/month (very limited features)
- Professional: $890/month (where most small businesses end up)
- Enterprise: $3,600/month (complete overkill)
The gap between Starter and Professional is massive—both in price and functionality. Most small businesses need more than Starter offers but can't justify Professional's cost.
The Complexity Problem
HubSpot has over 100 different tools across marketing, sales, and service hubs. For a small business, this creates:
- Analysis paralysis: Too many options for simple tasks
- Training overhead: Weeks of onboarding for basic functionality
- Feature overwhelm: Team members get lost in the interface
- Maintenance burden: Constant configuration and optimization needs
"I realized we were spending more time managing our CRM than actually selling. That's when I knew it was time to switch." - Marcus Chen, SaaS Startup Founder
The "All-in-One" Trap
HubSpot markets itself as an all-in-one solution, but for small businesses, this often means:
- Paying for marketing automation you don't need
- Using a mediocre service desk when you could use a specialist tool
- Getting locked into their ecosystem even when better tools exist
- Dealing with integration issues between their own tools
What Small Businesses Actually Need
Before we look at alternatives, let's identify what small businesses actually need from a CRM:
Essential CRM Features for Small Business:
- ✅ Contact Management: Store and organize customer information
- ✅ Sales Pipeline: Track deals from lead to close
- ✅ Email Integration: Connect with Gmail/Outlook
- ✅ Task Management: Never miss a follow-up
- ✅ Basic Reporting: Understand what's working
- ✅ Mobile Access: Work from anywhere
- ✅ Email Templates: Save time on common messages
- ✅ Calendar Integration: Schedule meetings easily
Features You Probably Don't Need:
- ❌ Advanced marketing automation
- ❌ A/B testing platforms
- ❌ Social media management
- ❌ Advanced analytics and attribution
- ❌ Custom object creation
- ❌ Workflow automation with 50+ triggers
The Best HubSpot Alternatives for Small Business
Here are the top HubSpot alternatives that focus on what small businesses actually need:
1. SimpleCRM - Best for Simplicity and Value
Pricing: $79/month per team (not per user)
Best for: Small businesses that want powerful features without complexity
Why It's Better Than HubSpot:
- • 90% cost savings compared to HubSpot Professional
- • Per-team pricing instead of per-user (save $100s monthly)
- • 10-minute setup vs. weeks of HubSpot onboarding
- • Built specifically for small businesses
- • Clean, intuitive interface your team will actually use
- • All essential features included (no upselling)
Core Features:
- • Visual sales pipeline with drag-and-drop
- • Contact management with smart filtering
- • Email integration and templates
- • Task and activity tracking
- • Basic reporting and analytics
- • Mobile app for iOS and Android
Free Trial: 14 days, no credit card required
2. Pipedrive - Best for Sales-Focused Teams
Pricing: $14.90-99/month per user
Best for: Sales teams that prioritize pipeline management
Pros:
- • Excellent visual pipeline
- • Strong sales automation
- • Good mobile app
- • Extensive integrations
Cons:
- • Per-user pricing gets expensive quickly
- • Limited marketing features
- • Reporting requires higher tiers
- • Can feel complex for non-sales users
3. Zoho CRM - Best for Feature Variety
Pricing: $14-52/month per user
Best for: Teams that want lots of features at a reasonable price
Pros:
- • Comprehensive feature set
- • Good value for money
- • Strong customization options
- • Part of larger Zoho ecosystem
Cons:
- • Interface can feel dated
- • Learning curve is steep
- • Some features feel clunky
- • Customer support is hit-or-miss
4. Salesforce Essentials - Best for Future Enterprise Plans
Pricing: $25/month per user
Best for: Small businesses planning rapid growth
Pros:
- • Simplified version of powerful platform
- • Easy upgrade path to full Salesforce
- • Strong third-party app ecosystem
- • Enterprise-grade security
Cons:
- • Still complex for most small businesses
- • Limited customization in Essentials
- • Expensive compared to simpler alternatives
- • Requires Salesforce expertise to maximize
Real-World Comparison: The Agency Switch
Let's go back to Jennifer's agency and see how different alternatives would work:
Current Situation (HubSpot Professional):
- • Monthly cost: $890
- • Annual cost: $10,680
- • Features used: ~20%
- • Team adoption: 60% (too complex)
- • Setup time: 3 weeks
Alternative Options:
SimpleCRM:
- • Monthly cost: $79 (91% savings)
- • Annual savings: $9,732
- • Features used: 85%
- • Expected adoption: 95%
- • Setup time: 1 day
Pipedrive (Professional):
- • Monthly cost: $588 (12 users × $49)
- • Annual savings: $3,624
- • Features used: 60%
- • Expected adoption: 80%
- • Setup time: 1 week
Zoho CRM (Professional):
- • Monthly cost: $420 (12 users × $35)
- • Annual savings: $5,640
- • Features used: 45%
- • Expected adoption: 70%
- • Setup time: 2 weeks
Making the Switch: A Step-by-Step Guide
Ready to leave HubSpot? Here's how to make the transition smooth:
Before You Switch
- Audit your current usage: What HubSpot features do you actually use?
- Export your data: Contacts, deals, and communication history
- Document your workflows: How does your team currently use the CRM?
- Set success criteria: What would make the switch worthwhile?
During the Transition
- Start with a trial: Test the new CRM with real data
- Import contacts first: Get your database moved over
- Set up basic workflows: Replicate your essential processes
- Train your team gradually: Start with power users, then expand
After the Switch
- Monitor usage: Ensure team adoption is high
- Gather feedback: What's working and what needs adjustment?
- Optimize gradually: Don't try to perfect everything at once
- Calculate ROI: Track time and money saved
Common Migration Concerns (And How to Address Them)
"We've invested too much time in HubSpot to switch now"
This is the sunk cost fallacy. Your past investment doesn't justify continued overpaying. Calculate what you'll save over the next year—it usually far exceeds switching costs.
"What if we need HubSpot's advanced features later?"
Most small businesses never need advanced marketing automation or custom objects. Focus on what you need now, not hypothetical future requirements.
"Our team is finally trained on HubSpot"
If your team is struggling with complexity, switching to a simpler tool will actually increase productivity. Most HubSpot alternatives have much shorter learning curves.
"We'll lose our data"
All reputable CRM alternatives offer data import tools. Your contact and deal data will transfer—and often be easier to work with in a simpler system.
The Bottom Line
HubSpot is a powerful platform built for enterprises. If you're a small business paying enterprise prices for features you don't use, it's time to consider alternatives.
The right CRM for your small business should:
- Cost less than $100/month for your entire team
- Be simple enough to learn in a day
- Include all essential features without upselling
- Have high team adoption (80%+ of users active)
- Save you time instead of creating more work
Ready to Make the Switch?
If you're tired of overpaying for complexity you don't need, try SimpleCRM free for 14 days. See what it's like to have a CRM that's actually built for small businesses.
- ✅ 10-minute setup
- ✅ Import your HubSpot data easily
- ✅ No credit card required
- ✅ 91% cost savings compared to HubSpot Professional
- ✅ Transparent pricing with no surprises
Join hundreds of small businesses that have already made the switch and never looked back.
💡 Quick Assessment
Still unsure if you should switch? Answer these questions:
- • Are you paying more than $200/month for your CRM?
- • Do you use less than 50% of available features?
- • Does your team complain about complexity?
- • Are you constantly getting upsell requests?
If you answered "yes" to 2 or more questions, it's time to explore alternatives.